![]() And then, I will select the largest supermarket in UK, Tesco, to analyse the strategy of this firm by using the value chain (Michael Porter 1985). ![]() Firstly, I will analyse the situation of the UK supermarket via Five Forces Model (Michael Porter 1979). In this essay I will make a specific analysis of the UK supermarket system through economic theories. It not only saves large amounts of labor capital and operating cost, but improves the shopping environment. As a consequence of the rapid development, the supermarket plays an important role in the retail industry. ![]() Since the supermarket came out, the advantages such as low price and cost, much convenience made the supermarket develop quickly. The role of the supermarket is tried to satisfy the consumers’ demands. Consumers could see different kind of brands and variable goods. The analysis of the UK supermarket and Tesco Introduction: The role of supermarket is becoming far more significantly in daily life.
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